Creating the brand identity for this hair studio was especially meaningful because I had already been a longtime client before the owner decided to open her own space in Portland. During our discovery process, we talked about her roots in Arizona and how she wanted to bring some of that warmth and personality into the studio’s overall feel. Along with the logo design, I helped shape the brand through color selection, business cards, and a custom mural painted inside the space, creating a more personal and cohesive experience for her clients.