Marble Blue was a conceptual branding project created around the idea of a Mediterranean-inspired hotel and beach bar. I developed the identity system from the ground up, incorporating marble-inspired shapes and coastal elements into the logo to create a brand that felt relaxed, upscale, and destination-driven. Beyond the core branding, I expanded the concept through social media campaigns, menu design, product packaging, hiring graphics, and branded environmental elements to explore how the identity could live across a full hospitality experience.